Peter is a serial entrepreneur and consumer marketing expert with over a decade of experience in scaling some of the worlds top brands.
Peter has built, advised, raised for, and sold multiple ventures, including High12, one of Canada’s top cannabis CPG companies. Most recently he founded Gwella, a wellness company with a focus on mushrooms and psychedelics.
1:02 - What is Gwella?
4:18 - Creating a Product Forward Brand in the Psychedelic Space
11:11 - Building Products for the Middle Ground of Psychedelics
19:29 - MyMyco - Grow Kits for Mushrooms
26:51 - Why Companies Go Public Earlier in Canada
35:40 - Experience Running a Cannabis Brand
45:42 - Other Brands in the Gwella Pipeline